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Best Sales Analytics Software Jan 2021
It seems like a crowded space, but we like 3 of the sales analytics software in market and call out their strengths and weaknesses below.
We review 3 of the top sales analytics software solutions in the market. Rankings are based on user reviews, product features, user experience, implementation, and price.
But they are very different in their approach and pricing also differs.
The top options are: MoData – ($50/month and up, all-in-one analytics solution for Sales Managers), Inside Squared ($5k – $10k/year, more complex and less user friendly) and TopOPPS (forecasting and data forcasting, but need a specialist team internally to make use of it)
Let’s take each in turn:
# 1 Sales Analytics Software
2. Insight Squared
Insight Squared – (data forecasting & analytics, but expensive and need specialist knowledge to implement)
The InsightSquared Revenue Intelligence Platform is 6 integrated solutions in 1. That means updates made while forecasting are immediately visible in every report or dashboard. Actions taken on a Lead or Opportunity show up in real-time in pipeline reviews. Marketing campaign effectiveness can be traced from initial contact to signed contract. Renewal teams have clear visibility into what intrigued their customer in the first place. You’ve never seen a more holistic view of your revenue operations.
One thing about Insight Squared is it helps build stronger, healthier pipelines, improve conversion rates, target rep coaching, boost forecast accuracy and significantly increase competitive win rates.
3. TopOPPS
TopOPPS – AI for Sales Forecasting and Pipeline Management. Complex, expensive and required internal resource to implement.
TopOPPS is a sales pipeline management and forecast predictability solution that uses machine learning algorithms to automate the collection of CRM data, bring clarity to the sales pipeline, alignment to the sale process and accuracy to the forecast.
TopOpps Platform improves CRM data capture and provides automated updates and sentiment analysis based on machine-learning as well as provides amplified sales pipeline visibility that focuses sales teams on the opportunities with the highest likelihood to close and enforces sales process consistency.
Our Conclusion
They all have pros and cons. MoData is our top choice for data forecasting & sales analytics, starting from $50/month and a “do it for you” philosophy so you don’t need expensive internal resources to implement it. . Insight Squared is a good second choice being the industry’s most complete and flexible Revenue Intelligence Platform, although far more expensive and you’ll need a data and dev team to implement. Finally, TopOPPS is also a good option helping primarily in increasing revenue, closing deals faster and reducing sales cycle although same comments from Insight Squared apply (expensive and complex).