Menu
March 2021 Review
Best Heatmap Software
A heat map is a graphical representation of data where values are depicted by color. Heat maps make it easy to visualize complex data and understand it at a glance. The two leading heatmap solutions in market are Contentsquare and Hotjar and we review and call out their strengths and weaknesses below.
#1: Contentsquare. Offers zone-based Heatmaps where everyone can understand the impact of in-page behaviors. Contentsquare provides an easy way to quickly determine page engagement via its “zoning” analysis. ‘Exposure Rates’, ‘Click Rates’ and ‘Attractiveness Rates’ are incredibly easy to visualise, whether that be in the tool itself or by way of the clever Chrome CS Live add-in which aids “on-the-fly” discoveries.
#2: Hotjar. Connect all the dots with one powerful solution. Free basic plan, 2000 pageviews per day and create up to 3 snapshot Heatmaps.
Our Conclusion
Contentsquare is hands down the best in collecting and analyzing user data. Their software is focused on in-depth behavior with tools like zone-based heatmaps and customer journey analytics. Hotjar, on the other hand, is the best solution for beginner level marketers, it has quality heatmaps, detailed reporting, session recordings, and other handy tools that shine light on your funnel analysis.
Both Contentsquare and Hotjar have heatmaps and recording tools however if you are looking for a software that offers a lot of valuable data and insight into user behavior and content performance, Contentsquare is your best option.