WHY #1: Jinx just made it easy, and at a better price than the competition. Jinx use premium proteins like Organic Chicken and Real Salmon as their #1 ingredient, along with over 20+ natural plant superfoods, and a patented probiotic.

WHAT WE LOVED

1. Clean Ingredients & Functional Foods – No corn, no soy, no gluten, no artificial ingredients.  
2. Kibble, simple & safe – We actually love kibble based diet. It’s backed by decades of scientific research, kibble proves to be the simplest and safest way to ensure your dog is getting a balanced diet. It’s cost-effective, easy to store with low risk of spoilage, and can help promote healthier teeth and gums. 
3. Pricing – We loved that their subscription model. And you can save 25% off every order + free shipping at the moment. 

Founders: Terri Rockovich, Sameer Mehta (left) and Michael Kim (right)

Features: Jinx is here to upgrade the way you care and connect with your dog by providing holistic nutrition made with thoughtful formulation, real ingredients, and a whole lot of love.

They founded Jinx because no food on the market was clean enough and aligned with their modern dogs’ dietary needs and lifestyles. So, they took it upon themselves to create delicious superfood-packed dog food worthy of your best friend.

All of their recipes are for every adult dog, from peekanese to great pyranese. They worked with a team of vets and dog nutritionists to create the perfect well-balanced diet, packed with foods that work extra-hard to keep your dog healthy and happy.

Popular Recipes: 

• Salmon, Brown Rice & Sweet Potato
• Chicken, Sweet Potato & Egg
• Chicken, Brown Rice & Avocado

Pet Plate is a custom dog food delivery service that brings your pup fresh, human-grade food free of by-products and artificial ingredients. All delivered in pre-portioned containers which we loved, it doesn’t keep you guessing about meal size.

WHAT WE LOVED

1. Price – Pet Plate is competitively priced at between $1.50-$9 .  
2. Pre-portion packed meal sizes made things extremely convenient

WHAT WE DIDN’T LOVE

1. Fresh food wasn’t for our dog, he is used to kibble. Also, it doesn’t keep if you aren’t able to store properly

Features: Pet Plate is made using only USDA-approved meats, fruits, and vegetables, and its prep facilities also pass the sniff test with the USDA.

Every batch is tested to ensure safety, and flash freezing makes delivering it to your home without spoiling simple. 

The diet is designed by a trained veterinarian who specializes in nutrition, so you don’t have to worry about the soundness of the formula.

Simply enter your pup’s information, and Pet Plate will calculate his dietary needs.

Popular Recipes: 

• Beef
• Turkey
• Chicken
• Lamb

Protein Content: 12% 

Customization Requirements: 

• Dog’s name
• Dog’s sex
• Dog’s spayed/neutered status
• Dog’s breed
• Dog’s age
• Dog’s weight
• Dog’s ideal weight (this is optional, and it should only be entered if you have a figure from your vet)
• Dog’s activity level (daily walks, very active, Olympian)
• Dog’s body condition (very thin, underweight, ideal, overweight, bootylicious)
• Preferred protein (beef, turkey, chicken, lamb)
• Your email

The Farmer’s Dog  creates amazing, fresh, ready-to-serve meals for your dog and delivers them to your home. Well, all the competition do. 

WHAT WE LOVED

1. Convenient – delivered servings as the pre-measured, ready-to-serve packet
2. Ingredients .- we found them the highest quality. All USDA approved suppliers & ingredients. 

HOW IT WORKS

After you answer a few questions about your doggie on their site, you’re offered a specialized plan. They also have a trial option, which is nice if you’re not yet sold on their product.

Features: The Farmer’s Dog only uses human-grade ingredients in their recipes, it smells amazing to be honest, you can tell its really human food. We stopped short of trying it ourselves though! 

Meals are made fresh and without preservatives. They are frozen for shipment, which isn’t for everyone.

It is a subscription-based service, like all of our reviewed brands. This is super convenient. It means a steady  steady stream of fresh food. 

Most Popular Recipes: 

• Turkey & parsnip
• Beef & lentil
• Pork & sweet potato

Beef & Lentil Recipe Protein Content : 11% min

Customization Requirements:

• Your email
• Your name
• Number of dogs
• Dog(s) names
• Zip code
• Dog’s age 
• Dog’s sex (male, female, neutered, spayed) 
• Dog’s weight 
• Dog’s breed 
• Dog’s body condition (skinny, rounded, chunky)
• Dog’s activity level (not very active, active, very active, pro athlete)
• Dog’s eating habits (very picky, can be picky, good eater, eats anything it sees!)
• Dog’s issues : for example, it lists common health problems like allergies
• Dog’s current food
• Dog’s daily treat intake
• If your dog eats a prescription diet
• Protein selection (they give you choice of opting out of turkey, beef, or pork) 

WHAT WE LOVED

1. Healthy Ingredients – Cooked fresh, and ready to serve
2. Convenient Deliveries – Skip the trip to the pet store. Meals are delivered directly to your door. Just open the box, defrost and serve.
3. Human Grade – Cooked fresh, ready-to-serve meals full of fresh fruits & vegetables — no artificial additives, preservatives or fillers.
4. Personalized Plans – Their proprietary algorithm calculates the perfect meal plan for your pup’s unique needs.
5. Risk-free trial – If your dog doesn’t like it they will give your money back

WHAT WE DIDN’T LOVE

1. Container size –  size made it harder to pack into a fridge/freezer
2. Price: Fresh plan starts at $15/ week,  which wasn’t the cheapest out there.

Features: Made with only fresh ingredients then dried for your convenience, these recipes have all the benefits of a fresh diet with no need for refrigeration

Cooked in small batches each week and portioned just for your dog, our Original Fresh recipes will have even the pickiest pups licking their chops

Their real whole ingredients come from local suppliers who share their values.

Meals are cooked to order in their USDA certified kitchen just days before arriving at your door.

Unkibble Recipes: 

• Duck & Salmon
• Beef & Barley
• Chicken & Brown Rice

Fresh Recipes:

• Turkey & Red Quinoa
• Beef & Millet
• Lamb & Brown Rice

WHAT WE DIDN’T LIKE

1. If we’re honest, there isn’t alot of customization compared with the competition. Some of our other reviewed brands offer far more. 
2. Also, the price is quite high.
3. Finally, fresh food is great but we prefer frozen or dry so as to not take up room in our fridge. 

About: Offering prepackaged, single-size meals, Nom Nom sources restaurant-quality ingredients to create fresh food for your pup.

The food is never frozen which made storage harder to be honest. But this meant it wasn’t produced on a mass scale, which meant its freshness was there, but you need to make sure you use it (or you’ll literally lose it!)

No surprise here, again Nom Nom have experts watching over their work. Each Nom Nom formula is designed by a veterinary nutritionist. And again, every formula meets AAFCO standards, and Nom Nom produce the food exclusively at their own facilities. 

Price: Obviously this varies by your doggie size, etc. But we found 2 weeks of food was to $89 for Maya or $7 per day.

HOW IT WORKS

Their customized plans are not as long as other customized dog food companies, but they do ask some usual questions likeyour dog’s breed, weight, and body condition to ensure a proper feeding amount.

If you’re seeking a very specific dog food we don’t recommend this Nom Nom, they don’t get super granular on their recipes. 

Popular Recipe Options: 

• Heartland Beef Mash
• Tasty Turkey Fare
• Chicken Chow-Wow
• Porkalicious Potluck

WHAT WE LIKED

1. Transition Plan – Ollies offer a transition plan  to help ease your dog onto the diet, which prevents gastric upset. This makes alot of sense.
2. Sensitive to sensitive dogs – Ollie’s omission of  corn, soy, and wheat is a huge benefit for allergy-prone doggies, and the mainly meat and organ ingredients lists are amazing quality. 
3. Price – not the cheapest but for such a specilized diet the price was not bad. Our dog was approximately $45.99 a week or $6.57 a day  

WHAT WE DIDN’T

1. SERVING – They include a scoop but feeding tends to get a little messy. Storing open packets between feedings.
2. Price was, well, not the cheapest…
3. Frozen packages not for everyone 

About: Ollie is the best on the market by far. 

Like the others, its a subscription-based service that provides frozen food

Features: Ollie’s have a VERY in-depth profile questionnaire. Once a plan is configured based on your answers, you can choose the protein source of your choice, as well as the portion size.

This is divided into feeding your dog in 3 distinct types of diet;

• A 100% Ollie diet
• A mostly Ollie diet with a bit of your regular food
• A small amount of an Ollie diet with mostly your food

Experts design the food like the others. Every formula is vet-designed, ensuring that your dog receives a well-rounded diet. It’s human-grade dog food made with no fillers or artificial flavors,

Popular Recipes: 

• Beef
• Chicken
• Lamb
• Turkey

Protein Content for turkey variety: 20% (high!)

WHAT WE LOVED

1. Protein Content for her formula: 25%
2. Price: Just Right was more affordable than the others, with a 6-pound bag/ 9-day supply costing $19.99, only $2.22 a day. This will vary depending on your dog’s needs

WHAT WE DIDN’T LOVE

1. Ingredients – although good, they dont compare Jinx which included so much more 
2. Just Right also comes from Purina, a large dog food company. Prefer to support smaller businesses
3. Didn’t offer same level of customer service that Jinx did
4. Price – not sure pricing was as competitive as Jinx (considering quality & ingredients)

About: Just Right was pretty darn good.A custom dog food company. they use no by-products, artificial colors, additives, or preservatives in their recipes.

Features: Customizing your dog’s food is relatively simple with Just Right – as with the others you just enter his information, answer a few questions, and you’re presented with a personalized plan just for him.

You can review all ingredients, and review specific reasons of why his blend is what it is. Like the others, every formula is veterinarian and nutritionist-approved.

The food comes delivered in a bag with his picture on it which we thought was a delightful personal touch.

You also geta custom feeding guide for you dog(s). It’s kibble-based, which makes storage virtally risk free.

Popular Recipes: 

• Chicken
• Salmon
• Lamb

Protein Content for her formula: 25% (highest we saw)

Customization Requirements: 

• Your dog’s photo to be featured on his bag, of course
• Dog’s name
• Dog’s sex
• Dog’s age
• Breed
• Dog’s size (toy, small, medium, large, giant)
• Dog’s weight (Fun fact: I entered 55 pounds for Maya, and it triggered a warning to double-check based on her breed. How dare!)
• A blend name you’d like to call it (I chose Maya’s munchies)
• Dog’s body condition (underweight, ideal weight, overweight)
• Dog’s daily activity level (less active, semi-active, active, highly active)
• Dog’s eating habits (begrudgingly, casual/grazing, eagerly and instant)
• Dog’s movements when getting to his feet (slow and cautious, casual/relaxed, quick and exuberant)
• Dog’s coat condition (dull, fairly shiny, glossy)
• How often dog has dry skin (usually, sometimes, almost never)
• Dog’s stool consistency (loose, semi-solid, solid)
• Any ingredients you’d like to exclude
• If you’d like grain or not (I said yes)
• Protein preference (salmon, lamb, chicken)