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Best Optical Brands Online December 2020
It seems like a crowded space, but we like 3 of the best optical brands in the market and call out their strengths and weaknesses below.
Depending on your needs and preferences, you can save a lot of money by buying prescription eyeglasses online. Their stylish and affordable glasses are much cuter than the frames at your eye doctor’s office.
But they are very different in their approach and pricing also differs.
The top options are: Bailey Nelson (Frames and lenses from $145 with any valid prescription), Oscar Wylee (good second choice if not for their $3.5 million fine for making false claims), and OPSM (free delivery and returns on all orders).
Let’s take each in turn:
Who are the Competition?
Bailey Nelson
Oscar Wylee
OPSM
Bailey Nelson
Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand lead by an incredible team with boutiques in Australia, London, Canada and New Zealand.
Bailey Nelson is one of those immensely reputable companies that truly has the customer’s best interest at the core of their operation.
Oscar Wylee
Oscar Wylee is a lifestyle brand that offers designer eyewear at a revolutionary price. The company controls the entire process from design, production, and distribution, offering exceptional quality frames for $169 including prescription lenses.
The idea behind Oscar Wylee was simple: to provide high-quality, affordable eyeglasses with a vintage feel. They’re not doing anything too complicated – just cutting out the middleman – giving you the same glasses direct from the factory, minus the price tag.
Founded in 2012, Oscar Wylee is based in Sydney, Australia.
OPSM
OPSM is a retailer of eye glasses in Australia and New Zealand, with locations in Hong Kong, Singapore, and Malaysia as well.
OPSM has travelled far in 80 years, from a single store in Sydney, now boasting nearly 400 stores across Australia and New Zealand.
The company was founded in Sydney in 1932, and publicly listed in 1962.
Best Optical Brands
1. Bailey Nelson
We love this brand for prescription glasses and sunglasses. They are amazing value and also sell blue light filters which really help get you to sleep at night.
Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand lead by an incredible team with boutiques in Australia, London, Canada and New Zealand.
Buying glasses should be one of life’s pleasures. And they’ve created a formula to make it one. They start with a process that’s clever and honest. They use it to craft eyewear that’s both beautiful and affordable. And they hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right.
2. Oscar Wylee
Oscar Wylee (Frames for $169 including prescription lenses and rated 3.3 out of 5 star rating)
You can book for an eye test through their website easily. They qualified optometrists that are ready to help anytime if you have any concern regarding your vision or eyes. Their stores are fully equipped to diagnose or treat many common eye conditions.
They have huge selection of different colours and designs.
They’ve also been recently fined $3.5 million for making false claims in its “buy a pair, give a pair” campaign.
3. OPSM
OPSM (FREE shipping for sunglasses, frames, contact lenses, gift cards and accessories in Australia & New Zealand)
OPSM offers a wide range of lenses for glasses & sunglasses. Just tell them where and when you need them, and they will tell you which one works best for you.
Pay less with OPSM, they will help you find great value for the world’s leading optical brands. They accept all Australian Health funds, and can process most claims on the spot.
They also offer 50% Off on lens extras for health fund members.
Our Conclusion
They all have pros and cons. Bailey Nelson strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service. Their vision is to right the wrongs of the eyewear industry – positively and permanently; and whilst they’re at it, they hope to empower individuality and self-expression through their beautiful, affordable eyewear, inviting stores and incredible people.
Oscar Wylee starts from $169 and have a lot of great design and style. OPSM on the other hand is also a good option after Bailey.